2024Ok Chroma
Logo, word mark, and overall identity for ok chroma, a small scale design studio founded in Brighton, now based in Melbourne. The shapes, colours and general visual identity for this project were inspired by artefacts found in the room in which the studio first got started. For example, a 70s lampshade inspired the smooth curves of the logo and workmark.
Unit 1105
Union Tower
300 Little Lonsdale Street
Melbourne VIC 3000
Australia
For enquiries, please get in touch with me:
Ed Strachan
edstrachan@mac.com
+61 434 934 045
I’m Ed — 24. Over the past few years, I’ve worked across brand and campaign projects, often as the lead designer on small, fast-paced teams. My experience spans brand identity, campaign rollout, and elements of art direction and motion.
© 2025 Ed Strachan. All Rights Reserved.